How to create an Affiliate & Partnerships channel from scratch and grow it – in 5 proven steps
Looking to launch your own affiliate & partnerships channel? This guide explains in 5 proven steps, how to create it from scratch and grow it.
With over 15 years of experience in growing affiliate programs and partnerships from scratch, GrowPartnerships have worked with multiple businesses and established their proven 5 step method.
Their expertise lies in working particularly with start-ups and creating partnerships and setting up an affiliate channel from scratch, and growing it to becoming one of their highest performing digital channels. They then hand over the reins to the start-up to continue to operate it from there, always being at hand to consult and advise.
They’ve proven this method time and time again with start-ups that have gone on perform rapid growth and exceed targets. Often with the affiliate channel to thank for their explosive growth.
Lets now delve into the 5 proven steps to creating an affiliate program for your business…
If you like this content you can also…
1. Follow us on LinkedIn for the latest Affiliate advice & insights
2. Take our popular Udemy courses:
* The Complete Guide to Partnership Marketing — (100+ 5 star reviews & rated top 5% of all Udemy courses)
* The Complete Guide to Affiliate Marketing — (2k+ subscribers & 4.5/5 review score)
3. Read ‘The Complete Guide to Partnership Marketing’ — #1 rated Partnerships book on Amazon
What this article will cover
This guide will outline the 5 proven steps to creating your affiliate channel…
- Intro: The role of the Affiliate & Partnerships Channel
- Step 1: Research
- Step 2: Build
- Step 3: Agencies & Networks
- Step 4: Recruitment
- Step 5: Growth
- Big-name brands who’ve successfully grown their business using superior affiliate programs
- Ongoing Affiliate Strategy
Intro: The role of the Affiliate & Partnerships Channel
Before we go straight into the 5 steps, let's take a step back and look at the role of the affiliate & partnerships channel. It’s important to understand and establish this so that there’s sufficient background knowledge of the channel and how it works, before research, build and growth can occur.
What is the role of the affiliate channel going to be in your business? As the slide below describes, it is one of the earliest forms of digital marketing. Since the dawn of the internet, sites have asked other sites whether they will promote them. It therefore sits within the big 4 of paid digital marketing, alongside Display, PPC and Social.
Unlike the other Big 4 channels, affiliate marketing is unique in such as you only pay for conversions. Whereas in Display you pay for impressions, PPC for clicks, and Social for either. For affiliate marketing, in most cases you pay per conversion or completed sale. It is therefore the last remaining and true performance channel.
It’s the very reason that almost every major brand still utilises affiliate marketing in some format. Whether that’s a full-blown affiliate program, or simply one or two partnerships.
Affiliates, i.e. those that promote your brand to their audience, can often be split into incentivised vs non-incentivised. Those being incentivised include an offer, discount, or cashback. Sites such as Topcashback and Quidco in the U.K. are some of the largest cashback sites with 10m+ members. There are also voucher sites like VoucherCodes or MyVoucherCodes, demographic specific discount sites like Kidstart who focus on children offers or Easyfundraising which is charitable.
Non incentivised can include offers and discounts, but that’s not why they exist. Often they’re meant for informative reasons, such as advise, comparison or reviews. These include Moneysavingexpert, the largest money saving portal in the U.K. with 15m+ members. There are large comparison sites such as GoCompare, Compare the market, or niche comparison such as BroadbandChoices who focus purely on broadband comparison. There are also content publishers like Lovemoney and Thisismoney, or fan enthusiasts sites like DriveTribe for car fans.
Within these sites, which within the industry are generally called ‘publishers’, there is a whole range of possible advertising placements for your brand. Depending on the level of control within your affiliate program, the publisher will place you on their site via a text link, whole article, widget or banner, email or within their comparison table. This level of exposure is where you’ll engage with their audience and encourage them to click through to your site to make the sale.
Step 1: Research
The first step to creating your affiliate program is to research. This means asking yourself two questions — is there an appetite for affiliate marketing internally in your organisation and an appetite in my industry .i.e. are there publishers out there? And secondly, what are my competitors doing in the space?
Below are further considerations and a thought process to go through when it comes to your research. You should establish what you’re willing to pay for each sale in terms of a CPA, you should see if this is competitive enough versus your competition. From there you should start to determine your objectives with your channel, which for most will be purely acquisition. Although it can also be a branding and retention play.
Step 2: Build
Moving onto the build phase, you first need to gather various elements of your affiliate program before you can start to reach out to potential publishers. Below is a list of these items you need, and we’ll delve into most of them over the next slides.
These items are required for those who are building their affiliate channel completely from scratch. As mentioned below it assumes you have no third-party sites promoting you yet, and you’re a start-up with some but not a lot of digital presence.
One of the first items to consider is tracking. How are you going to record a visit and conversion from a customer coming from your partner’s site to your own?
We go onto mention how affiliate networks can aid this step, but even prior to working with them, the cheaper and frankly easier way is to utilise Google. Assuming you have Google Analytics set up, as well, goals and events in place, you can create your affiliate links simply by adding your UTM string to your URL.
As described below you simply need to add the name of the affiliate to your ‘source’ and ‘affiliates’ to your ‘medium’. Once the link is used by a partner site, customers coming through will appear under the ‘affiliates’ default channel group, and you’ll know the conversions at each stage of your funnel. You should then have your ‘revenue’ set up as a column to record how much you’re earning off each partner.
This can also be utilised to work out the commission you should pay them, but making a custom column and attributing a revenue share or CPA to each sale. More on this below. From there you can make a Google Data Studio dashboard to use as your affiliate report with the partner. Again, more on this below.
What we’re trying to say is, Google has such free tools to get you started. You don’t need an affiliate network or Saas technology from the beginning.
Below describes how to set up the UTM tracking in even more detail. You can even utilise the ‘campaign’ and ‘content’ UTM’s to further track what links customers are coming from into your funnel.
Next you need to build your Google Data Studio reports. This will allow each partner to see their performance in real-time. Again, it’s free to create these for your partners, and means you don’t need a complicated Saas tool to begin with — until you grow your channel to a considerable size.
If you’re familiar with the Google suite you will see alongside Google Docs, Google Data Studio. This platform allows you to create visually stunning dashboards with very little effort.
Starting with a blank slate you need to connect your Google Analytics data to your Google Data Studio. This is a relatively simple process as Google guides you through it. And as your Google Analytics is most likely connected through the same account the data should pull through.
Next it’s a case of creating models in the dashboard itself. This can be done by selecting graphs, text boxes, or tables. Once inserted it will pull through your whole Google Analytics data for your entire site. You now just need to filter the tables and graphs to your medium, which will be ‘affiliate’. This means it will now only show all of your affiliate data. You can further segment the data by asking Data Studio to simply show you source, and the source name, which will be the name of the affiliate. In our example it’s ‘lovemoney’. This will then show all of Lovemoney’s results.
Assuming you have goals set up in Google Analytics. You can now pull through the relevant conversion data, and show Lovemoney’s clicks, leads and sales. And suddenly you have a completed reporting dashboard for them.
Add in some visuals, such as titles and their logo, and restrict the logins to just Lovemoney users. Now you can share the dashboard with the partner. As Google Analytics works in near real-time, they can simply login any time they wish to view their performance. In this way it acts exactly like a Saas solution or affiliate network program would, but for free!
Next it’s time to move away from tracking and dashboards to prepare your content. The reason we do this now is to have your articles, banners and co-branded landing pages all ready to distribute to affiliates. This way they can simply go ahead and start promoting you, without any delay. You’re also doing the leg work for them here. With affiliate marketing you want to make it as easy as possible for a third party site to promote you. By already doing the heavy lifting for them, all they have to do to refer customers is grab your banner and paste it onto your site.
The build must continue with additional elements, aside from the important tracking and creative/content pieces. You will need to establish your commission structures (explained in detail later), how invoicing and payment will work, contracts and whether you will use them, and a brand guidelines document, to keep all affiliates in check when it comes to using/misuse of your brand.
A key part of your affiliate program build is to create a simple sign up page. Commonly affiliate programs will have a detailed page of how to sign up to your program, all the benefits of why you should promote your brand, a link to the terms and conditions and commission structures.
As we go onto explain, affiliate networks house this piece for you, and if you search most affiliate program for popular brands you will find their dedicated page on the likes of Awin and Rakuten.
Starting from scratch though, particularly if you are a start-up, you don’t necessarily have to sign up to an affiliate program to create this page. We’ve helped many businesses make a simply sign-up form on their own website to begin with. Often this is the best way, saving you having to work and pay an affiliate network, or use third-party in-house affiliate software.
All you need to begin with is a simple sign up form, or better yet an email address on a splash page, so publishers can write in if they wish to join. For now, while you have no affiliate partners, this is the easy recommended approach, until you can advance it later on.
It doesn't necessarily have to be on the same affiliate welcome page as mentioned above. This Terms and Conditions page can be within your existing user T&C’s or within your own ‘About us’ section.It is good though to link to it from your welcome/sign up page.
These T&C’s should outline the key terms of any third party site promoting you. It should describe how you will be accepted to the program, that you should use your brand according to the guidelines, it should in some part outline the commission structure, the payment procedure etc.
Alternatively, you could send them an affiliate agreement to sign. This does help officialise your program. And while you start off with 0–100 partners is a good idea. When you are much larger it might be easier for partners to accept T&C’s onsite by simply ticking a box.
Here at GrowPartnerships we can help you with this step, and send you various Affiliate contract draft templates to use.
Let's remind ourselves that this is the creation of a brand new channel within your business. And unless you’ve had a lot of interest to partner and promote your brand to date, it might be a case of advertising your program to recruit publishers. We do come onto recruitment later on, but during the build phase you will need to create a sales deck.
Do not make your sales deck extremely long. Don’t cover it in awards and explanations about how great your business is. Our key recommendation is to make it about the publishers.
Explain from the start what is in it for them, how much they could earn, how easy it is to promote your products, and how well they convert over competitors. A handful of slides is fine, and now you have something to share with partners that perhaps might require a meeting or formal chat. Not all will require this, most will be happy to promote your brand aside from such information, but it’s useful to have at hand in case they ask to understand more about your business.
As described above, you should have a brand guidelines document already at hand. Perhaps your design team have already produced one for general/internal use. This document should explain how to use the brand colours, logos and tag lines in the correct way to ‘stay on brand’.
With affiliate marketing it’s vital that all publishers stick to your brand guidelines so that they describe, explain and important display you in the right way to their audience. There’s nothing worse than 100’s of third party sites all saying what they like about your products, all with a variation of your logo, and squashing and squeezing it in unusual ways. Keep everything on-brand and in sync with your other marketing channels.
And lastly for the build phase, is to have FAQ’s in place. This doesn’t necessarily mean they have to be posted on-site, but they should be somewhere affiliates can read so that they understand more about what they are promoting and how the affiliate program works. Questions might be ‘how often will I get paid’, ‘how do I find my tracking links’, ‘who do I contact if I have an issue’ etc.
Step 3: Agencies & Networks
Step 3 to creating your affiliate and partnerships channel from scratch, is to make a decision on agencies and networks. This very much joins with step 4, where we discuss recruitment and how to attract partners. Why we should consider agencies and networks prior to this, is to firstly understand what they offer and how they can benefit you. Not only to kick start your channel, but for the future too.
Below describes the differences between a network and an agency. In affiliate marketing particularly, networks play a huge role in attracting new publishers. Networks can be public, like Awin’s marketplace, where the advertisment of your affiliate program is public. While there also exists private networks, such as SaaS platforms like Partnerize or CAKE.
Agencies are a more expensive approach, as they take a cut of your commission or have an added override on top. But they very act as a right hand man when it comes to recruitment and channel strategy.
Lastly, going it alone certainly has it’s advantages. It’s cheaper for starters. Some partners often like a more hands on approach. You have more control and for partnership marketing, it means a more direct relationship, which often leads to improved results.
Before we move on to step 4 and actually talk about recruitment, lets delve a bit deeper into what networks and agencies can offer. Firstly, networks offer a two sided marketplace and ready-made portal to host your affiliate assets, such as creatives, T&C’s, commission breakdowns, performance reports and much more.
Networks do come in all shapes and sizes, but they’re there to be a one-stop shop for all your affiliate and partnership channel needs. Think of it as an out-of-the-box solution to start and run your channel. Often very much a go-to starting point for many channels.
Secondly, agencies act slightly differently to networks. Although some may have a marketplace of their own, where you can locate publishers, agencies often host account managers and strategists to help start and grow your channel. Think of it as having another dedicated affiliate manager who has the connections and can introduce you to publishers or partners extremely easily. For rapid growth, this is a common go-to for some brands.
Agencies help to guide you on your strategic direction. They introduce you to better tracking technology, they analyse the market, manage your reporting and help with recruitment. This does though come at a cost, so is it right for your channel when it’s just starting off?
Step 4: Recruitment
Moving on now to one of the most important elements of this guide — recruitment. Before you even have your first publisher or partner our exclusive technique, one that GrowPartnerships have coined, is to create a Recruitment Map. Imagine being able to have full oversight, a complete picture, of the industry you are in and who would be available to partner with. That’s what the Recruitment Map is aiming to do. With this picture you can then breakdown who to work with and reach out to them.
As described below, this simple exercise is just a case of writing down each and every brand you’re aware of and categorising them. Whether you believe they are out of reach, whether they are a publisher or advertiser, whether they aren’t even in your industry necessarily — it’s a case of splitting them into a visual map.
Build out your map by using your own knowledge, your colleagues and online and offline research. Why not also write down a contact’s contact details beside each partner name. Maybe even colour code them for most likely to work with you to least likely. This invaluable exercise will give you an excellent starting point on your recruitment journey.
Once you’ve established who to target there are plenty of ideas how to attract and recruit them. Rather than going into too much detail here, we’ve compiled the top 50 ways of finding new partners here…
This slide below also highlights some of the ideas whether you’re going it alone, or utilising a network or agency…
After a recruitment drive, utilising the 50 ideas mentioned above, you might become inundated with requests. Now we do come on to explain which partners are right for you in more detail in step 5, and the difference between partner sizes. But its important to review and approve which affiliates and partners you want to work with.
We also cover how to decide which partners to work with and those you shouldn’t in our separate article here…
How to pay partners is an important consideration at this stage. Before stage 5, where you will begin to grow your channel, and we take you on each phase of that growth journey, you should decide on your commission model. Knowing what you are able to pay a partner is vitally important.
You should look at competitor rates, determine your margin per sale and how much commission per sale you can pass on to the affiliate. Depending on your product, will you be offering a share of revenue, or a one off commission for each sale. Perhaps paying on sale is not the right model. For example car manufactures, such as BMW or Ford, won’t pay their affiliates on per car sold, as it’s a rare occurrence, instead they might pay per click.
This is a key area because it will determine what affiliates you can attract, how competitive your channel will be, and it’ll impact your bottom line profit margins.
As mentioned above, there are various ways to pay out partners. Here they are explained. Most opt for CPA or Revenue Share, but it may depend on the product you are selling, the preference of the affiliate, or the package deal you are arranging with them. There’s no right or wrong answer here, but you want a type that works for your business.
Step 5: Growth
Now onto the growth step, where we’ll be looking ways you can develop your affiliate and partner channel from small to large. It’s important to say at this stage number-of-affiliates is not the key indicator of growth. This metric will depend on your size as a company as well as size of the industry you’re in. It’s not say that if you reach a ceiling of 50 affiliates you have failed, rather it should be a dependant a number of factors.
Such as, the size of the channel compared to other marketing channels, the revenue it brings in, the quality of customer it acquires, the level of branding exposure it achieves, or any other marketing metric you may be ultimately judging it upon.
For this exercise though lets look at number of affiliates and how to expand that number and the quality of affiliates in unison.
From 10–50:
Before we even jump in we need to know what a healthy affiliate program looks like. A typical affiliate channel has a combination of super, headline, medium and long tail affiliates. The slide below describes these, and the aim of an affiliate manager is to get a nice healthy mix of each type. If super affiliates make up 80% of your revenue (even if they are 10% of your number-of-affiliates) is this a healthy balance? You are in fact over-relying on them. So the aim should be to recruit a nice blend of all types to balance out revenue.
The above chapters cover how to start your channel, and we did previously discuss how to recruit your first 5 affiliates. From the first 5, you want to start aiming for again a balance of affiliate types — perhaps 1 cashback site, 2 content and 2 long tail blogs. This starts you on the right track to expanding into different affiliate types. Like the size of affiliates slide above, a balance of affiliate type is also crucial, so you don’t over-rely on cashback. What if the CEO turns round one day and says I don’t want us doing cashback anymore? Your affiliate channel falls flat on it’s feet.
With the first 5 let them have some exclusive content. To get them started, why not write the content for them to simply upload. Make their life as easy as possible to promote you. As little work as a publisher or partner needs to do to send traffic to you the better. They’re also more likely to promote you, an affiliate manager who makes saves them time, than a competitor who expects them to do all the work.
Start building a close bond and friendship with the first few affiliates. They should be your most loyal partners as time goes by. Create co-branded pages for them, and push for top placements across their site. If they have a comparison table, what is it they need for your brand to feature at the very top? And can you match their requirements.
Why not give them an exclusive promotional offer or discount, give them favourable commission rates — what we’re saying is, treat them like VIP’s as you need these partners to really kick off your channel. Later on you will see, it’s much easier to recruit when you have more case studies and name-drops!
As mentioned, co-branded pages work a treat. This is because it connects the customer from one site to the next and the publisher site loves the idea of their brand being on your site. It also helps conversion too in many cases, again that brand association playing a key part. Offer this to your first few partners.
From 50–100:
Great, you have your first few partners, lets now use this as a spring-board to get to 50–100. Right now you have a small, workable base to work from. You should analyse and utilise them to grow.
Analyse your first 10 or so partners and notice which are converting and/or bringing in the highest quality customers. Perhaps it’s voucher code sites that are working very well for you. It’s with this knowledge that you should start to go and recruit more of them.
Secondly, focus on hospitality and relationships. Continue to establish a long-term working relationship with your first 10–20 partners. Try and lock them in to long-term agreements too if you can.
If you’re using a network, start analysing the partner requests that come in and pick ones that might suit your channel. Why not also introduce a ‘refer a friend’ affiliate scheme, where existing partners can benefit from referring new ones — therefore organically growing your channel.
If you’ve employed most of the recruitment techniques we’ve previously mentioned you should start to develop a recruitment funnel. The illustration below shows what a recruitment funnel could visually look like. This gives all affiliate channel stakeholders a clear idea of who you’re speaking to and who might join. If your list is extensive this can be adapted to excel, listing out each phase of your recruitment process and where the conversations are at.
Keep working on relationship building, even if the number of publishers and partners is growing to a high number of 50–100. It should still be manageable enough for you to meet, invite and gift — even if just with your important partners.
Lastly, analysis is key at this stage. You really want to learn which partners are working for you. Which affiliate type is performing the best and try to understand why this is and if it can be replicated.
Don’t be concerned at this stage if many of your partners are not converting yet. This is a growing channel at this stage and you may find only 30% of those recruited are bringing in customers. This just means the other 70% are long-tail. What’s important is the blend of partners and the weighting of revenue (remember our super affiliates vs long-tail slide).
From 100–1000:
Great news, you’re up to 100 affiliates. This is where some channels may stop, not because they fail but because the industry opportunity is not large enough. It may also not make sense to go beyond 100. If only 25 of your 100 are converting, would it make sense to keep recruiting long-tail partners that offer nothing. This is a judgement call and it depends on the number of partners currently converting with you and if there is opportunity for more.
Start looking at a broader picture with your program now. Look at motivation techniques for partners, like commission structures, competitions, and account management attention provided.
It might also be time to look at sub-affiliation, using a CRM system to reach out to them all, and utilising an agency. These more advanced areas are all part of a larger affiliate program.
The reason for activities like a CRM system, is that when you approach 200–500 and then up to 1000 partners it can’t be managed on a one-on-one basis. This should be reserved for the super partners. Instead you’ll need to start treating your affiliates like customers, and communicating with them on mass and running competitions etc to encourage them to refer more.
Despite what we may have been saying, that is there any point in recruiting more and more long-tail. The real question is whether they convert. If they literally never do then you need to question if the branding exposure you receive on their sites is worth it — it may be, and they might even be assisting conversions (you’ll need to look at your attribution for this and if they are contributing you may wish to award them accordingly). But some channels may find they do convert rarely, but often enough that it can add up if you have enough of them.
Say for example in the finance industry, some channels may find huge spikes in activity around the end of the financial tax year (which is beginning of April in the U.K.). This might result in some long-tail partners converting who haven’t sent you a single customer all year. Then consider this — what if you had hundreds of them? Then they will add up!
At this stage it’s important to consider what role exclusivity plays. You might be giving special offers to some partners — perhaps your top affiliates have demanded it. It certainly helps conversion. But does is it at the determent of other partners, meaning all top partners with the special offer steal the conversion, and the other partners miss out? Don’t forget customers browse many sites across the net before buying!
As mentioned, promotions and competitions are a great way to motivate your partners. If you have enough of them then why not create get them to compete against each other for extra commissions. You will benefit massively from the extra exposure it’ll bring.
Some more motivation techniques now. And this is the stage to employ them. You have enough partners where areas such as tiered commission structures and hospitality start to make a difference.
We discussed long-tail partners above, but lets not distract ourselves, super-affiliates are the ones that bring the true success. They will bring the revenue and quality customers, so put a bulk of your efforts into these. It’s balancing act of high attention while always trying to recruit more super partners. There is though often a finite number of these — huge commercial sites in your country don’t come in abundance.
Lastly for 100–1000 partners, we’ve outlined what you should do for each publisher type and how to get the most out of them. They are all different and have their own different qualities, so varying techniques will be needed to get the manage them.
Over 1000:
In some industries and for some large brands, they may find the number of partners expand to 1000+. Again, size doesn’t always equal success, but certainly if you’ve reached this number then you’ve done something right.
Channels of this size often need whole teams dedicated to managing it. This is why we set aside ‘agencies and networks’ as a chapter above. Because here you may very well be utilising them heavily.
For an affiliate channel of this magnitude you will need a team. Maybe not one as large as this, but it certainly helps to have a mix of ‘Head of’ to oversee strategy, ‘Affiliate Manager’ to a recruiter and account manager, as well as ‘Executive’, a more junior member to assist. An analyst too might also be useful to help with performance reporting.
At this stage your program may well be self-serve. It is something we do recommend. This is because long-tail partners are clearly converting for you, so you should have dedicated area where they can sign up, grab creatives and start promoting you, without too much intervention from yourselves as channel owner. Imagine handling thousands of partners one on one, a self-serve option is one of the best routes here.
As our previous chapter covered, let agencies do a lot of the hard work if you can. Push them to recruit and incentivise them with the right commission structure to strategies, report and ultimately be your right-hand-man in your affiliate mission.
Your time should be focused on the bigger picture, as a complete channel. It’s areas like landing page optimisation that can have a large overall impact. A-B test your different landing pages on segments of affiliates to see if they effect conversion. Tests like this where you can utilise groups of partners and them deploy it across all, are where your strategic mind should be.
Continue to very much work across the data. At this stage you have so many publishers that the data will inform you what is or what isn’t successful.
It won’t all be rosy as your affiliate program grows, and at this level like all others, you will experience churn — partners dropping out. With this you should always try to keep them if they are an effective partner. Understand why they don’t wish to promote you anymore and see what will turn it around — more commission perhaps?
Try to reactivate old partners too. Offer them a new product of yours to promote, better commission, inform them of your new branding and how well their competitors are doing at promoting you.
And lastly, a key area for any affiliate manager at this scale, is to monitor and don’t lose touch. Keeping on top of how you are promoted is key. Don’t let partners go rogue or promote you without any policing. You don’t want lies about your brand across multiple sites, you don’t want your branding mis-placed. It’s important to essentially regulate your many partners at scale. It should be noted there are many platforms that can help with this, such as Partnerize who offer a dedicated fraud and monitoring section of their Saas platform.
Big-name brands who’ve successfully grown their business using superior affiliate programs
Lets now look at 3 top brands who have grown their affiliate programs to become superior channels for their business.
Plus500:
https://www.500affiliates.com/
Plus500 is one of the largest forex and commodity trading platforms on the web. Spanning worldwide markets and listed on the stock exchange, they offer one of the most favourable and user-friendly affiliate programs out there…
- Depending on the region they reward commissions of up to $1,000 per customer.
- They offer a 30 day cookie period.
- Always updated creative in industry-standard sizes.
ASOS:
https://ui.awin.com/merchant-profile/5678
ASOS started in the UK and has expanded to North America, Australia and Asia, and has an affiliate program for each market. ASOS offers over 60,000 items and allows publishers and influencers to benefit from the following…
- Earnings of 5% commission on every sale.
- They offer a 30 day cookie period.
- Updated creative in industry-standard sizes.
Bet365:
https://www.bet365affiliates.com/
Arguably the largest gambling site in the world, Bet365 has perfected the in-house affiliate programme.
Their success is two-fold, 1) amazing UX and 2) ease. Including dynamic creative, as well as favourable commission rates — sometimes even lifetime revenue share!
Ongoing Affiliate Strategy
Lastly, now we’ve covered how to create an Affiliate & Partnerships channel from scratch and grow it in 5 proven steps, the next big area to cover is Affiliate & Partnerships Strategy.
Growing your channel fast is one thing, but sustaining it with continuous growth, as well as maximising the partners you already have, is another. Which is they we’ve created this complete guide to Affiliate Marketing Strategy…
And for Partnership Marketing specifically, we’ve created this dedicated guide…
Thank you for reading this article & I hope you found it useful!
If you liked this content you can also…
1. Follow us on LinkedIn for the latest affiliate advice & insights
2. Take our popular Udemy courses:
* The Complete Guide to Partnership Marketing — (100+ 5 star reviews & rated top 5% of all Udemy courses)
* The Complete Guide to Affiliate Marketing — (2k+ subscribers & 4.5/5 review score)
3. Read ‘The Complete Guide to Partnership Marketing’ — #1 rated Partnerships book on Amazon
Disclaimer
The author takes no responsibility for any misuse of information contained in this article. All information has been taken from actual events and imagery or screenshots from free sources. If any owner or brand wishes to have any information removed, they may get in touch. He is not responsible for any copyright infringement as this is used purely for educational purposes and is happy to edit if required.
